Sydney-based indie-pop connoisseurs, Circle have been announced as band ambassadors for the upcoming Fender Music Foundation campaign. Following in the footsteps of previous supporters including quirky quartet OK Go, Circle’s video will depict the importance of music, the primary cause of the organisation. The video features Circle’s key track “All The People”, lifted from their upcoming album The Middle, which is to be released 1 August through Monday Records.
The film clip for All The People is set to become a showcase piece for the organisation’s next phase. Humanitarian messages in the song echo the nature of the charity’s work, striking a chord with The Fender Music Foundation’s Executive Director, Moriah Scoble.
“Circle’s video is a beautiful story about the universal power that music has over people,” said Scoble. “The teachers who have received instruments from our organisation often report back to me of this, how music has given their students a place to belong and a way for their students to learn to better communicate with their peers.”
Through this ambassadorial role, Circle hopes to incite potential patrons to join with them in support of the organisation.
The Fender Music Foundation is a charity that works alongside Fender Musical Instruments Corporation. The purpose of the initiative is to support the programs that uphold the integrity of music education, primarily in schools, by providing them with musical instruments. The Fender Music Foundation has reached over 150,000 people since 2005. The guitars used in OK Go’s recent music video, which went viral, raised a significant sum for the charity, Circle is hoping their efforts will do the same. To find out more about the organisation, please visit http://www.fendermusicfoundation.org/
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